Sir Richard McCreadie (Steve Coogan) displays the veneer(s) of pleasantness in Michael Winterbottom's Greed. As fate would have it, after a damaging public inquiry, his image is tarnished. Too much of "Greed" is disappointing. Like McCreadie, Philip Green's fall from grace also started with he faced a parliamentary committee - his, of course, was over the BHS pension scandal, in which thousands were left short-changed. The scenes of him in 1980 Sri Lanka, negotiating for cheap wages and even stiffing a cab driver are more telling. Coogan plays Sir Richard McCreadie, whose name rhymes with “greedy,” the man behind a brand called Monda, but there’s no real mystery about whom he’s skewering. BRIAN VINER: Sir Phillip to go green over new satirical film called Greed starring a High-Street fashion mogul called Sir Richard McCreadie. ‘Greed’ tells the story of self-made British billionaire Sir Richard McCreadie (Steve Coogan), whose retail empire is in crisis. For 30 years he has ruled the world of retail fashion – bringing the high street to the catwalk and the catwalk to the high street. By Brian Viner for the Daily Mail. Sir Philip, rumoured to be the inspiration for the film Greed, featuring Steve Coogan as a self-made billionaire - Sir Richard McCreadie, whose retail empire is … The film introduces Sir Richard McCreadie (Coogan) as the "King of High Street," but another character more aptly describes him as, "A self-made man who worships his creator." As monstrous cinematic moguls go, Sir Richard McCreadie, CEO of many a failed British cut-rate clothing chain, is no Citizen Kane. Sir Richard McCreadie (Steve Coogan) displays the veneer(s) of pleasantness in Michael Winterbottom's Greed. As monstrous cinematic moguls go, Sir Richard McCreadie, CEO of many a failed British cut-rate clothing chain, is no Citizen Kane. (SOUNDBITE OF FILM, "GREED") STEVE COOGAN: (As Sir Richard McCreadie) Look at … BOB MONDELLO, BYLINE: There's a reason gazillionaire Sir Richard McCreadie is known as Greedy McCreadie. Sound familiar? Nicknamed ‘Greedy’ McCreadie by the press, Sir Richard has made a name for himself, and a whole lot of dough, by buying up bankrupt chain stores on … Sir Richard “Greedy” McCreadie, a billionaire fashion mogul on his 60th Birthday that is the day he died. Played with casual brio by Steve Coogan in Michael Winterbottom's genre-confounding Greed, Sir Richard is not what you'd call a brooder.To him, self-doubt — indeed introspection of any sort — is a loser's game.